Evolution
About seven years ago, Womanizer revolutionized the sexual wellness industry by developing the first product that stimulates the sensitive nerve endings of the clitoris contactless with gentle air waves. With the development of the patented and innovative ‘Pleasure Air Technology’, the brand has created a completely new category. Now comes another world first: Premium eco. The first environmentally friendly, biodegradable and recyclable product – with Pleasure Air technology.
Premium eco is based on the best-selling Womanizer Premium. Instead of ABS, however, the product is made of Biolene – a bioplastic made from 70 percent natural materials (mainly corn starch), making it biodegradable and recyclable. Premium eco also features a replaceable and rechargeable battery, which extends the product’s runtime. The toy is also easy to take apart compared to other products. Thus, those who need to part with the product can dispose of the individual parts according to the applicable guidelines.
Furthermore, the packaging is 100% plastic-free and is made of FSC paper, which can also be recycled. In addition, a shortened charging cable, a protective bag made of 100% organic cotton and a brief instruction manual are included. With every purchase of the Premium eco, Womanizer also plants a tree and works with One Tree Planted to do so.
Of course, Premium eco also comes with the patented Pleasure Air technology, promising a new kind of stimulation and an extraordinary orgasm. Premium eco – like Premium – has 12 intensity levels and is equipped with the Smart Silence function. So the product doesn’t start stimulation until it makes contact with the skin, until then it’s in standby mode.
The sexual wellness industry has grown extremely in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this – for our and all future generations. Premium eco is a first of many steps for Womanizer to make us more sustainable as a company.”
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